It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, IT. The Binnj on the Apple iPad (referred as “Ipad Apple” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship.
Binnj on the Apple iPad case study is a Harvard Business School (HBR) case study written by Derrick Neufeld, Ken Mark.
The case is set at the end of the first 100 days, when the CEO must decide on the next steps.This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue generation opportunities, and the challenges of prioritizing decisions.ĮMBA Pro Porter Five Forces Analysis Approach for Binnj on the Apple iPadĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest.
Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. He is focused on an untapped market - a new kind of restaurant menu service built on the Apple iPad platform. In this dialogue-styled situation, Binnj's CEO has assembled a team of people for a 100-day "science experiment" to determine whether a new high-tech business venture is worth pursuing. EMBA Pro Porter Five Forces Solution for Binnj on the Apple iPad case study